Social Media(SMO)

Social media is all about networking and in a way that establishes confidence among parties and communities involved in it. Social networks like MySpace, YouTube, Facebook, and Flickr have gained importance in this period of time, SMO gives power to the user by letting them be what they want to be and express themselves freely, globally.

     SMO have also turned into virtual marketing place were advertisers and SEO professionals can excel in that very field. Diverting huge amount of traffic to a webpage implies the changes to optimize a site so that it is more easily linked to other webpages, more highly visible in social media searches such as Facebook and twitter etc… on custom search engines such as Technorati.

SMO – Web 2.0 (Social Media Optimization)

• Tagging
• Bookmarking
• Promotion through social media searches like Swicki, Digg, Flickr, delicious, Stumble upon and Technorati

Advantages of Social Network Marketing
1. It helps create product awareness in the social network.
2. A lot more online disscussions about your product.
3.It combines the SEO and Internet marketing efforts of the website.
4.swift turnaround in viral traffic when you hit a major social networking website.
5. fractional or full replacement of traditional marketing at small part of the cost
6. Big impact on search engine rankings through huge quantities of backlinks
7.SMM helps you increase link popularity and increase non reciprocal links to the website.
8. SMM has the potential to send and redirect visitors to your website.

. Search engine Optimization . Keyword Research and Keyword Strategy . Link Building . Content Optimization . Social Media Optimization . Pay per click (PPC) . Optimizing Web Pages – On Page Factors                                                                                                   and many more....